The West Lobby of The Cosmopolitan in Las Vegas is a kinetic space, centered around 8 giant central columns wrapped with mirrors and LCD screens. Rockwell Group’s LAB installed 384 displays on the columns and 26 behind the registration desk to create a platform for a variety of customized immersive digital experiences in the space. Off this lobby is the dream-like Vesper bar with a ceiling covered in metal mesh to look like a cloud, and shimmering silvers and whites throughout the space.

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